Today, Customer Relationship Management (CRM) manages business processes spanning sales, support, and marketing creating effective customer interactions. Given the purpose of CRM, the functionality is straightforward, and the benefits of successful deployments clearly generate value and profitability for any company. Great CRM solutions need to encourage users to interact with the application as well as be in-tune with the business and IT cost-saving needs.
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Low acquisition cost
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Low total cost of ownership (TCO)
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Fast and easy user adoption
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Flexible solution to blend with current business processes
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Open standards for low cost integration with legacy systems